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The Power of Visual Content in Your Content Marketing Strategy

The pen may be mightier than the sword, but images are much more powerful than words! Images excel at particular kinds of communication, however are not so efficient

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افتراضي The Power of Visual Content in Your Content Marketing Strategy

The pen may be mightier than the sword, but images are much more powerful than words!

Images excel at particular kinds of communication, however are not so efficient for other types. Still, it is necessary to comprehend what Visual Content does better than verbal Content so you can select the best medium for Your message. http://battered2beautiful.org/index....ser&id=1273591

Here are 3 secrets to assist you unlock the Power of Visual images in Your Content marketing.

SECRET # 1: The human brain is designed for processing images.

Leonardo da Vinci said, "All our knowledge has its origin in our perceptions."

Humans have 5 primary sensory pathways, but many people rely rather heavily on their Visual sense. Scientists approximate that close to 90% of the sensory input that enters our brains does so through our eyes!

An estimated 50% of all human brain resources is committed to seeing and analyzing what we see. Approximately 30% of our noodle contains vision neurons, compared with only 3% for hearing. Of all the nerves linking to the brain, 40% of nerves originated from the retina of the eyes.

Our brains are certainly set up to focus on Visual input over other types of sensory input. Vision is plainly the primary path of sensory input for many people.

The brain can process Visual input 60,000 times faster that is processes textual info. Plus scientists have actually found that Visual aids can increase knowing by as much as 400% over mentor with spoken methods alone.

What is all this Visual input that our brains are so busy processing? Much of it is processed by our subconscious brains and is used for numerous immediate decisions to keep us safe.

TRICK # 2: Written Content is not mostly visual.

The function of written Content is often misunderstood; we believe it is Visual since we use our eyes to read. But reading is more properly classified as a verbal task instead of visual.

Think about for a moment that not everybody uses their eyes to read. Aesthetically impaired people can learn how to read perfectly well utilizing the Braille system of writing processed with the fingertips, not the eyes.

Checking out is a distinct job that involves several parts of the brain. But something is certain: Checking out is a top-level, abstract reasoning ability carried out mainly by the conscious brain. Reading is a very various brain process than the subconscious Visual input explained above.

Although many people utilize their eyes to see a printed page or screen, that is not the most important part of the reading procedure. We should utilize the verbal processing part of our conscious (logical) brain to equate those lines and squiggles into ideas and ideas.

The Visual part of the reading task is useless by itself; the verbal part of the job identifies the significance of what we read. It is the coordination of those 2 brain functions which makes checking out such an intricate ability.

In summary, it is more accurate to categorize written text as spoken material than as Visual Content - despite whether those composed words appear in a book or on a PowerPoint slide or video screen. Sharing written text on the screen is verbal content, NOT visual!

SECRET # 3: Sharing Visual material uses special benefits.

Traditionally, we have actually assumed that pictorial details can be equated into words and vice versa, resulting in expressions like: "An image is worth a thousand words."

But cognitive research study has discovered that these two modes for representing knowledge are qualitatively different and the exact same information can not be easily converted from one mode to the other.

The dual-code, or dual-channel, theory of discovering states that humans utilize different channels for psychological processing of spoken and pictorial information.

Active learning needs both time and psychological space for processing input. Working memory, with its limited capacity, is where this active processing occurs and it includes integrating the input from the verbal and visual/pictorial channels.

When a student mentally incorporates the spoken or printed spoken details from one channel with the visual/pictorial details from the other channel, this active processing accomplishes the most successful learning results.

Inning accordance with Walt Disney, "Of all of our developments for mass communication, photos still speak the most widely comprehended language."

Educational scientists have recorded that we learn and keep in mind finest through photos, not through written or spoken words.

Images are the language of the subconscious. Visual interaction reaches the subconscious mind of Your clients and prospects, despite the particular medium, form, or sharing platform.

Images are concrete and approximate truth more carefully. Our eyes and our brains view all parts of a things all at once as a whole. By contrast, checking out involves scanning distinct letters in a linear sequence in order to recognize the private letters as a word.

There is an entire classification of details that is processed aesthetically without any thought included. These "preattentive attributes", such as color, instructions, and pattern, can convey a great deal of information aesthetically at amazingly fast speeds - within 250 milliseconds!

One example would be using color to make certain aspects of written Content stand out from all the rest. The result is immediate! Preattentive processing is among the manner ins which our Visual system has the ability to process far more input than all the other senses integrated!

Much of the sensory input we process is entirely subconscious and, as mentioned above, 90% of that input is visual. That subconscious stream of Visual details forms an impression in the mind of Your audience. This is exceptionally powerful and has actually been utilized by numerous politicians and world leaders - for excellent or for evil.

IT 'S NOT Your FAULT that you haven't been creating and sharing more Visual content.

If our brains are enhanced for handling Visual input, then why do so many individuals rely on a prevalence of spoken, text-based info to get their message across to their desired audience?

The subconscious part of the brain is hectic processing sensory stimuli, while the conscious brain is focused primarily on processing internal details. The conscious brain concentrates on its own ideas, using activities like planning, abstract thinking, thinking, and analysis. These thinking tasks are frequently totally independent of external sensory stimuli.

While our subconscious brains are processing all that sensory input, we are not mindful of all that activity ... due to the fact that it is taking place at a subconscious level. Most of us seldom think of exactly what our subconscious brains are doing, not to mention how we could enhance our brain's efficiency by supplying input in a better format.

If we are not knowledgeable about these problems in relation to our own mental processing, then it's not likely we'll think of the very same problems when communicating with others, such as in the Marketing messages we provide to our clients and potential customers.

So, my dear reader, you are to be congratulated for understanding the significance of the insights in this article and for thinking about the possibility of altering how you deliver Your educational Marketing or Content Marketing - or even altering Your communications in general.

To obtain started with simple ways to make Your Content more visual, take a look at this blog post, Why_All_This_Focus_on_Images, and discover basic actions for creating more Visual slides to utilize in discussions, webinars, and videos.


The Power of Visual Content in Your Content Marketing Strategy

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